I N T R O
Forms play a key role in audience growth and lead generation, serving as front doors to Awareness and Engagement in the consumer life cycle by capturing visitor contact information, and funneling them from Interest to Conversion. They’re a critical channel for customer nurturing and high-return loyalty.
After years of maintenance, reinvestment in list growth formed a new team, Forms and Landing Pages, tasked to reimagine Mailchimp’s audience-capturing tools. This enabled customers to product and manage multiple form types, adopt SMS marketing, and expand their email and SMS contact reach to international audiences.
G O A L
Evolve the forms platform to boost adoption and fortify retention by scaling and diversifying contact-capturing channels - effectively, efficiently expanding lead generation and list growth across email and SMS
I M P A C T
FROM
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DATA SYNTHESIS
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PRODUCT AUDIT
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USABILITY REVIEW + MARKET ANALYSIS
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DASHBOARD + INDEX EXPLORATIONS
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BUILDERS EXPLORATION
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POPUP FORMS EXPLORATION
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O U T C O M E
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R E F L E C T I O N
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